Saturday, April 20, 2024

Panasonic Furthers its Sustainability Commitments with Fashion Label MONSE ahead of New York Fashion Week

Panasonic Consumer Electronics Company announced its partnership with luxury fashion label MONSE to create a limited-edition travel bag for the Panasonic nanoe Travel Hair Dryer (EH-NA2C-W). Around the World in 80 Fabrics, a non-profit organization dedicated to education around nature-friendly fabrics being produced around the globe, also will collaborate on the project.

Designed by MONSE, the limited-edition travel bag constructed of raw denim, crafted from domestic-grown cotton that has been spun, dyed, and woven by Around the World in 80 Fabrics partner, Huston Textile Co. The denim used to craft the travel bag will be featured on the runway at MONSE’s New York Fashion Week show on February 10, 2024.

“Throughout our collaboration with Panasonic, we had the opportunity to connect with exceptional fabric manufacturers specializing in eco-friendly textiles. Deliberately selecting indigo denim a harmonious fusion of American and Japanese influences we crafted the bag in the silhouette of a traditional Japanese knot bag, imbuing it with a contemporary, deconstructed interpretation,” said Laura Kim, Co-Creative Director of MONSE.

Also Read : Introducing an All-in-One Internationalization Solution to Help Ecommerce Brands Grow

Panasonic’s partnership with MONSE is the latest effort by Panasonic as it furthers its ongoing commitments to sustainability and holistic well-being. Earlier this year, Panasonic announced its partnership with Around the World in 80 Fabrics at CES 2024 in Las Vegas with an installation featuring fully sustainably produced fabrics at the Panasonic booth.

“The world of designer fashion brims with breathtaking creativity. We are excited to partner with Panasonic and MONSE to introduce unique fabrics that are healthy for people and the planet,” said Dr. Tierney Thys, Co-Founder of Around the World in 80 Fabrics. “Every fabric has a face, a story, a footprint. By using traceable, regenerative eco-friendly fabrics, designers can make enormously powerful statements, not only with their product designs but also with the very materials they’ve selected.”

As part of this unique collaboration, the limited-edition travel bag will be sold in the (PANASONIC)RED product line. Since partnering with (RED) in 2022, Panasonic has committed over $700,000 to the Global Fund to help strengthen healthcare systems and fund life-saving programs that support equitable access to testing and treatment in communities most in need. Every (PANASONIC)RED product is part of this commitment.

Panasonic is evolving to be more than just a consumer electronics company. We want to provide consumers sustainably designed and ethically sourced products that they are excited to incorporate into their daily lives,” said Michelle Esgar, Director of Marketing & Experience at Panasonic Consumer Electronics Company. “While there is still more work to be done, partnering with other mission-driven brands like MONSE, Around the World in 80 Fabrics and (RED), is part of our larger vision to create a more sustainable future for everyone.”

SOURCE : PRNewswire

Subscribe Now

    Hot Topics