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Why adopting a programmatic ‘Digital Out Of Home (DOOH) Yield Manager’ is key to driving publisher growth

Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and lengthy, manual processes are holding back further...

Forecast: Cloudy with Continued Growth

By Joe Byrne, Regional CTO at AppDynamics, part of Cisco For better or for worse, I believe the Covid-19 pandemic will have a long-lasting, in some...

Why Experience Monitoring is Key to Successful Digital Transformation

By John Knopf, SVP of Product of NetMotion COVID-19 has been credited as a driving force prompting increased activity in digital transformation efforts. This, in turn, has...

The Human Factor in ERP Implementations

Author: Jim Martindale, CEO, Navint Companies often treat an ERP (Enterprise Resource Planning) implementation as a technology project. While it is technically a project that the IT...

In Need of Digital Transformation? Look to Intelligent Revenue

For almost a decade, digital transformation has been a business buzzword. However, many businesses are struggling to visualize its long-term value and so are failing to...

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