Maersk and Altana have partnered to create the first digital trade network embedded within a major global logistics infrastructure, transforming the Gemini Cooperation into an AI-powered ecosystem for compliant and efficient global commerce. By integrating Altana’s technology, the initiative introduces “Product Passports,” enabling goods to carry pre-cleared, product-level identity markers recognized by customs authorities across 12 major ports handling 70% of global trade. This shift addresses growing regulatory complexity by enabling real-time product traceability and compliance verification across supply chains, moving customs processes from reactive checks to proactive validation. Powered by Altana’s newly launched passport manager, the system connects importers, logistics providers, and governments through a federated data model that ensures data sovereignty while enabling AI-driven risk assessment and faster clearance for trusted shipments.
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“A global Product Passport for Goods is the innovation needed to elevate international trade towards an ecosystem of trust – connecting and transforming major trade routes into digital trade corridors,” said Lars Karlsson, Global Head of Trade and Customs Consulting at Maersk. “The global trade system was built to manage shipments at a border — but today’s regulations are network-shaped and demand product-level verification across entire value chains,” said Evan Smith, CEO and Co-Founder of Altana. “With Maersk, we’re building an agentic digital layer on top of the world’s most reliable physical logistics network to meet that moment. Product Passports are Global Entry for Goods: pre-validated compliance that lets trusted trade flow while giving every nation the enforcement tools they need, on their own terms.”
