Saturday, May 4, 2024

Profile Products Acquires Quick Plug from Dümmen Orange to Expand Reach into Plant Propagation

Profile Products announced the acquisition of Quick Plug, a leading manufacturer of bonded growing media for plant propagation. This acquisition from Dümmen Orange, a prominent floriculture company based in the Netherlands, includes all Quick Plug products, technologies, employees, and best-in-class facilities in the Netherlands, Canada, and Oregon, U.S.

“With the addition of Quick Plug, we are able to not only expand our offerings to current ornamental customers and the controlled environment agriculture market, but support food production to ensure food security around the world,” said Jim Tanner, CEO of Profile Products. “We are excited to bring on board a like-minded team that shares our strategic vision of growth through innovative technology to deliver reliable products.”

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“Initially focused on improving the propagation of tropical plants, Quick Plug has successfully grown and developed its portfolio beyond the horticultural sector,” said Hugo Noordhoek Hegt, CEO of Dümmen Orange. “With the acquisition by Profile Products, we believe that Quick Plug has found a great new home for further expansion. Dümmen Orange will continue to focus on its core activities in horticultural breeding and propagation.”

The acquisition expands Profile’s growing media product portfolio beyond the essential inputs of peat, coir, controlled release fertilizer, and HydraFiber advanced substrate. Quick Plug stabilized media products increase germination rates and effectively manage water to create healthy root systems and robust growth. By combining Quick Plug and Profile’s expertise and innovative products, customers will be able to create optimum growing media solutions to support urban food production and enhance the cultivation of all young plants.

As the fourth acquisition in two years, and second in three months, Profile’s horticulture division is rapidly growing. The company will soon open a new manufacturing facility to further increase production. Through the Quick Plug acquisition, Profile is further solidifying its position as a reliable supplier of sustainable products.

“We are proud to join Profile’s hard-working team, who shares our vision of bringing sustainable solutions to meet growers’ needs,” said Brian Kura, managing director of Quick Plug. “By combining our product offerings and technologies, we can provide better customer guidance and innovative product solutions.”

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