ScottsMiracle-Gro, a leading marketer of branded consumer lawn and garden products in North America, is expanding its partnership with Kinaxis to further enhance its supply chain planning capabilities as part of a broader business transformation initiative. the success from the earlier implementations, the company is using the Kinaxis Maestro application to increase planning efficiency, effective decision-making, and end-to-end supply chain orchestration in its North American supply chain. Given the seasonality of the business, which is highly dependent on climate conditions, retailer promotions, and customer demand, the organization is looking to become more agile and efficient in its operations by integrating its planning, execution, and decision-making process on one single AI-driven platform.
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“Consumer satisfaction is a core conviction for our company,” said David Huskisson, Senior Vice President, at ScottsMiracle-Gro. “To deliver high-quality, dependable products when and where consumers expect them, we needed a supply chain platform that is dynamic, reliable and responsive. Kinaxis is enabling us to better manage demand and navigate volatility while supporting our growth objectives and strengthening service to our retail partners.” “ScottsMiracle-Gro is operating at the intersection of demand volatility and high customer expectation,” said Mark Morgan, President of Global Commercial Operations at Kinaxis. “With Maestro, they are building a more connected, agile supply chain that can sense change, evaluate options, and respond with confidence. By expanding our relationship and bringing planning, decision-making, and execution together on a single platform, they are enabling teams to orchestrate actions across the business, adapt faster to volatility, and create a competitive advantage in an increasingly unpredictable market.”