As the holiday season approaches, solutions that improve the customer experience and accelerate their decisions are increasingly crucial. To optimize retail operations and efficiencies, Honeywell, announced the latest version of its powerful SwiftDecoder™ barcode decoding software, designed to make shopping easier and help ensure seamless retail experience.
Used by businesses around the world to scan millions of barcodes every day, SwiftDecoder turns camera-based devices into efficient barcode readers for fast, accurate data capture. For retailers, it seamlessly integrates the software’s augmented reality plug-ins into applications for store associates and customers. This integration boosts productivity by allowing shelf labels to be scanned and graphics and information to be visually overlaid on the screen. This allows store associates to manage inventory and ensure price tags are accurate, while customers can search for promotional and nutritional information, helping to make checkout easier.
“SwiftDecoder enables retailers to create innovative applications that revolutionize the customer journey,” said David Barker, president of Productivity Solutions and Services at Honeywell. Fast and seamless checkouts not only increase customer satisfaction but also improve operational efficiency, enabling businesses to adopt a forward-thinking shopping experience. Using Honeywell technology, accurate, real-time product information is provided to both employees and customers, improving the quality of customer interactions. This convergence of technology and consumer empowerment is helping to reshape the retail landscape, promising a future where seamless, efficient and convenient shopping is the new normal. »
As peak shopping season approaches, solutions that improve the customer experience and accelerate their decisions will be essential. With purchasing options like “click and collect” and innovative options like “Shop and Go”, which allows consumers to shop in-store without interacting with a salesperson, the adoption of SwiftDecoder offers the opportunity to create unique shopping experiences that will keep consumers coming back for more. Research firm Gartner reported that customer experience influences 66% of loyalty, more than price and brand combined, and that 94% of consumers are more likely to make future purchases if they have had an experience positive.
Reducing checkout wait times allows more customers to be served in a shorter period of time, which can increase the store’s overall sales potential. This technology can also facilitate better inventory management by providing real-time data on product popularity and availability, helping businesses make more informed stocking decisions.
SwiftDecoder’s advanced image processing algorithms can be used on many different devices, including mobile phones, tablets, computers, handheld scanners, drones and kiosks for a range of retail applications and logistics.