Thursday, April 25, 2024

Scrub In & Rock Out: Surgeons Preview Highway to Heal Album and World’s First AI Healthcare Radio Station at NextMed Health

The high-fidelity album debuts to hundreds of clinicians, scientists, patients, and public health experts kicking off the inspirational event exploring the future of health and medicine. The tracks will soon be available on Lifesaving Radio, the world’s first AI-powered healthcare radio station–complete with an AI DJ personalizing the listening experience–aimed at the 313 million surgeries that the National Library of Medicine says are performed globally each year.

“We are excited to bring Highway to Heal and Lifesaving Radio to the medical community–rockstars in their own right,” said NextMed Health Founder & Chair Daniel Kraft, M.D. “This project brings to life research validating that AC/DC’s music elevates efficiencies in the operating room. It also leverages AI in a unique and engaging way that gives surgical teams a truly customized OR experience–all in support of improving health outcomes.”

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Introducing DJ AI Angus

Performed by some of the world’s best AC/DC tribute musicians, the album features Chile’s Ivan Gac and Albany, N.Y.-based Michael Vincent on vocals–hitting every unmistakable falsetto to perfection, while Sarasota, Florida’s Fil Olivieri recreates every face-melting riff on guitar. The new album will start streaming in April on Lifesaving Radio with host DJ AI Angus. Simply by entering their names, hospital/facility, and procedure, surgical teams can receive personalized shout-outs and commentary from AI Angus in between tracks. Curated playlists will include music from Highway to Heal and other rock classics similar in beat and tempo.

Klick Health developed the medicine-meets-music concept for NextMed Health, using its creative, technology, and data science expertise to bring to life the “Effect of Genre and amplitude of music during laparoscopic surgery” research findings from Germany’s Heidelberg University in a meaningful way for healthcare professionals, many who are already using music in the operating room. In addition to writing the lyrics, producing the music, and bringing together global talent, the world’s largest independent health marketing agency created AI Angus and the cutting-edge AI healthcare radio station to personalize the OR experience while maximizing surgical efficiency. They also created limited-edition vinyl in classic hospital-scrub blue to mark the launch. The record’s cover art features an illuminated metal scalpel, stylized in the shape of a lightning bolt and engraved with “SR/GN.”

SOURCE: Businesswire

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