Engage3 Powered By Dexi, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, announced the renewal and expansion of its partnership with Festival Foods. The expanded partnership adds Engage3’s Price Image Management capabilities to a successful omnichannel competitive intelligence program.
Festival Foods has been serving Wisconsin shoppers since 1946 and operates 40 locations across the state. Known for an expansive assortment of high-quality products, exceptional customer service, and ongoing investment in the local community, Festival Foods’ most recent accolades include awards for shopper accessibility and hiring inclusion.
Engage3’s Price Image Management suite uses advanced data science and proprietary Machine Learning to identify and optimize the items with the greatest influence on customers’ price perception, generating price recommendations that drive revenue and margin growth while growing customer loyalty.
“The customer is at the heart of everything we do at Festival Foods,” said Benjamin Plaza, Festival Foods’ Manager of Business Analytics. “Engage3’s Price Image solution gives us unprecedented insights into customer psychology that help us deliver exceptional customer experiences while growing revenue and trips.”
Festival Foods relies on Engage3 for complete omnichannel data visibility via professional in-store audits and online web scraping, and Lighthouse, an AI-powered Product Linking module. Lighthouse created 50 million unique links for Engage3 customers in 2022 alone at a 99.3%+ customer acceptance rate.
“We’re happy to build on our previous success with Festival Foods and provide new tools to help them build trust and loyalty with their customers,” said Engage3 CEO, Edris Bemanian. “The addition of Price Image Optimization gives Festival Foods a completely new way to balance customer engagement with bottom-line growth. On average, our customers see a 2% lift in trips and a 5-point increase in margin.”
SOURCE : PRWeb