Treehouse, a software-enabled installation platform for electrification projects, announced $16.6M in Series A funding. The round includes participation from lead investor Flourish Ventures, Eaton, Veriten, MassMutual Ventures, and inVest Ventures, as well as continued participation from CarMax, Montage Ventures, Acrew Capital, Holman, Virta Ventures, and Invest Detroit. With this funding, Treehouse will expand its operating footprint nationally in order to help automotive OEMs, utilities, fleet managers, and electrification hardware manufacturers launch scaled electrification programs.
Electrification and decarbonization of our buildings is essential to meeting global climate goals. Some of the world’s largest companies are working to deploy cleaner, energy efficient technologies like EV chargers, energy storage systems, and heat pumps at massive scale. However, they are challenged by a shortage of licensed electricians, the need to maintain their own installer networks, and electrification marketplaces that do not standardize processes or pricing, often leading to frustrating and inefficient customer experiences.
Treehouse solves these challenges as a centralized, end-to-end partner that delivers scaled installation programs nationwide. Powered by AI, Treehouse has the capability to own projects from quoting and design through to permitting and installation. The company’s proprietary software automates many stages of the electrification process – notably load calculations, wire runs, and permit plan sets – allowing Treehouse to deliver instant, transparent pricing, and a modern, streamlined install experience for customers, partners, and electricians alike. By operating at the intersection of software and the electrical trade, Treehouse is bringing standardization and efficiency to a vital industry.
Also Read: Keysight Expands Power Solutions for EVs and Renewable Energy
“Electrification is an imperative to address the climate crisis and improve long-term grid resilience,” said Eric Owski, CEO of Treehouse. “By bringing scale, transparency, and intelligent software to the installation process, Treehouse can reduce friction and drive accelerated adoption of electrification products like EVs, smart panels, heat pumps, and home energy storage systems.”
Treehouse’s platform provides a better electrification experience for customers, contractors, global companies and utilities looking to deploy electrification programs. Partners such as automotive OEMs and auto dealers work with Treehouse to fully integrate home charging into the EV customer journey, addressing a significant barrier to EV sales. Utilities looking to drive programs incentivizing adoption of energy efficient products can partner with Treehouse to streamline installation for their customers, improving grid resilience and reliability. Hardware manufacturers of products like heat pumps, home batteries and smart panels work with Treehouse to provide turnkey installations to their customers and scale their products to new markets. By owning the upfront burden of scoping, design and pricing, Treehouse simplifies project installations for contractor partners, helping to reduce their costs while increasing the number of projects available to them.
“Treehouse and its software-enabled platform is transforming electrical services,” said Emmalyn Shaw, Managing Partner at Flourish Ventures. “We are excited to invest in Treehouse, a company bringing transparency, automation, affordability and financing options, and significant customer satisfaction to some of the largest electrification installation programs in the country.”
SOURCE: Businesswire