Wednesday, May 15, 2024

True Value Company Acquires Yenkin-Majestic Consumer Paint Business

True Value Company, one of the world’s largest hardlines wholesalers, and The Yenkin-Majestic Paint Corporation, an Ohio-based manufacturer of coatings and coatings resins, today announced they have entered into a definitive agreement under which True Value Company will acquire Yenkin-Majestic’s consumer paint business, producing architectural coatings for home, agricultural, and specialty applications under the Majic brand name.

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“The acquisition of the Majic portfolio of products is an excellent strategic fit for True Value,” said John Vanderpool, Division President, True Value Manufacturing & General Paint. “The Majic paint brand deepens our strong portfolio of products, which today includes our flagship EasyCare brand, and enhances our capabilities in the agricultural and other specialty segments of the paint industry. Customers of both companies will benefit from the higher levels of investment that True Value plans to make in research and development, as well as improving supply chain resiliency and customer support.”

Chris Kempa, CEO of True Value Company said, “This acquisition is another example of True Value’s commitment to investing in its business, aggressively pursuing growth and ensuring that our retailers have what they need to win in the marketplace.”

“True Value’s focus on quality and service to paint retailers, and their commitment to the associates who power our organizations, mirror our company culture as a family-owned business,” said Yenkin-Majestic President and CEO Andrew O. Smith. “True Value has been a respected partner of ours for many years, and we know they will take the Majic product line to new heights. We can think of no finer company to carry forward the legacy of our consumer paint business.” He added, “This transaction also allows us to focus our resources and reinvest in our polymers business.”

TrueValue Company, headquartered in Chicago, is one of the world’s leading hardlines wholesalers with a globally recognized brand and over 70 years of experience serving independent hardware retailers. TrueValue Company provides its customers in over 60 countries an expansive product set of market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services like eCommerce ship-to-store, store remodel support and True Value University, all within a flexible model that requires no membership. With 13 regional distribution centers, and approximately 2,500 associates serving over 4,500 stores, TrueValue Company celebrates independence and drives retail excellence across the U.S. and internationally.

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