Full Harvest, the business-to-business marketplace specializing in surplus and imperfect produce, announced multiple milestones as it successfully scales its operations to help solve the $2.6T global food waste problem.
“In just a few short months, we’ve been able to make incredible progress toward our mission to solve the produce distribution efficiency problem and reduce on-farm waste. Our new B2B marketplace tools improve the online produce buying/selling process even further, and even more products are using our Verified Rescued Produce™ on store shelves,” noted Full Harvest Founder and CEO Christine Moseley. “However, I consider our greatest recent achievements to be attracting top talent given the current hiring crunch, as well as bringing on additional stellar investment partners – Rabobank and Translink Capital / Japan Airlines (as JAL Innovation Fund) – to set us up for continued success. I’m looking forward to all that our team will achieve in the months ahead as we disrupt the produce supply chain and make 2022 our breakout year.”
Full Harvest deepened its bench of proven industry experts, appointing seasoned online marketplace executives Nicolas Genest as Chief Technology Officer and Brenton Keath as Chief Financial Officer. Rounding out the Full Harvest leadership team, Genest will lead the company’s continued marketplace expansion efforts, while Keath will guide its financial strategy. Both will help support Full Harvest’s push to break into new markets, strengthen industry partnerships and enhance its distribution channels.
Genest, who most recently founded CodeBoxx and served as CEO, previously held CTO roles at top digitally-native powerhouses, including Walmart eCommerce, The RealReal, ModCloth, and Vente-privee group (now Veepee). His marketplace background and experience at scaling successful business models helped drive record growth and secure successful exits for past organizations.
Keath was recently CFO/COO of Rakuten Medical and prior to that worked at Rakuten for six years, where he helped execute their global marketplace strategy. He brings decades of experience in Australia, Japan, and the US leading global teams in M&A and financial positions at top companies, including KPMG, PricewaterhouseCoopers, and Hewlett-Packard.