CloudForge, the AI-powered sales and procurement platform purpose-built for the metals supply chain, announced it has emerged from stealth and raised $3.95 million in funding from Zero Infinity Partners, Resolute Ventures, and Bienville Capital.
Metal is the backbone of American manufacturing, powering aerospace, defense, automotive, energy, construction, medical devices, and industrial production. Yet the businesses that move metal every day (metal service centers, fabricators, and machine shops) are still forced to sell and source using spreadsheets, outdated CRMs, and overly manual processes. The result is a chaotic sales and sourcing process: demand goes uncaptured, accounts are under-monetized, follow-up is inconsistent, and slow supplier quoting and sourcing drags deal cycles and kills win rates.
CloudForge closes that gap by turning the metal market into a searchable, AI-driven operating system. Powered by a database of 165,000+ verified metal companies across North America, CloudForge helps teams find new buyers, expand existing accounts, and identify qualified suppliers, then provides built-in tools to run outbound sales, manage customers and vendors, and execute material sourcing. CloudForge is not a marketplace. It combines a proprietary market database with integrated sales, CRM, and procurement execution.
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“The metal industry doesn’t have a demand problem, it has a discovery and execution problem,” said Ben Marans, CEO and Founder of CloudForge. “Sales teams struggle to consistently find new buyers and re-engage existing accounts, while procurement teams waste hours tracking down the right suppliers. CloudForge is the AI co-pilot that turns that chaos into a repeatable growth engine, helping businesses win more customers, expand accounts, and source rapidly without adding headcount.”
Early results are already proving the impact. Tri-State Steel in North Carolina signed a new customer contract within their first week on the platform. Other customers, such as Metals & Alloys, have been blunt about the competitive advantage: “I honestly wouldn’t recommend it to people close to us because I don’t want them using it.”
The new funding will accelerate product development, expand CloudForge’s AI capabilities, and scale the company’s engineering and customer success teams to support growing nationwide demand.
SOURCE: Businesswire