CarParts.com, Inc, a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories, announced the appointment of strategic marketing leader Christina Thelin as Chief Marketing Officer (CMO). She will serve as a member of CarParts.com’s leadership team, reporting directly to CEO David Meniane. Thelin will oversee product and brand marketing, performance marketing, loyalty marketing, creative, and consumer insights.
“As we continue to focus on growth, it is imperative that we also continue to enhance the customer experience, consumer engagement and brand recognition,” said David Meniane, CEO of CarParts.com. “The marketing team under Christina’s leadership will play a pivotal role in building the CarParts.com brand as we continue to expand our market presence, increasing awareness, and developing effective campaigns that reach our current and future customers.”
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Prior to joining CarParts.com, Thelin served as a CMO in the tech industry. She brings over 20 years of experience in marketing with an extensive background in building global brands and award-winning campaigns across several Fortune 100 brands, including Google, Procter & Gamble, Visa, and Twitter.
“CarParts.com is at a unique moment in its transformation journey, and I’m thrilled to be a part of it,” said Christina Thelin. “I believe deeply in the company, its products, and its purpose for the millions of customers we serve. I look forward to continuing to drive impactful marketing strategies that resonate with our customers and propel the brand to new heights.”
SOURCE: PRNewswire