Friday, November 22, 2024

Lifeway Foods® to Showcase New Probiotic Oat and Adaptogenic Beverages at Natural Products Expo West 2022

Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, will showcase and sample its probiotic cultured oat beverages and best-selling favorites at the Natural Products Expo West 2022 at the Anaheim Convention Center in Anaheim, CA from March 8-12, 2022.

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Lifeway will feature its new, nationally distributed probiotic oat milk, Lifeway Organic Oat, which was recently recognized as a 2022 NEXTY Award finalist in the Best New Meat Alternative or Dairy Alternative category. Samples will be available in all six flavors. Attendees will also get a sneak peek of Lifeway MSHRM Oat™, the company’s new line of adaptogenic functional mushroom beverages. Additionally, Lifeway will have samples and materials on-hand for the recently acquired GlenOaks Farms brand.

Lifeway Organic Oat and Lifeway MSHRM Oat™ meet the needs of those seeking great-tasting, plant-based beverages while offering probiotic benefits to help support a healthy gut and immunity. Research has also shown that probiotic-rich foods may help boost the mood and decrease anxiety. Plant-based products and functional ingredients continue to be some of the biggest trends in the industry and will take center stage at the Natural Products Expo West 2022.

“We are so excited to be headed back to Natural Products Expo West after a two-year hiatus,” said Julie Smolyanksy, CEO of Lifeway Foods. “This show gives us the opportunity to reconnect with our partners and share some of the amazing products we’ve developed over the past year. Natural Products Expo West is always one of our highlight events, but I know this year’s Expo will be especially meaningful to attendees on both a professional and personal level. It’s a special honor for us to be present to provide microbiome-supporting probiotic products to help nourish our community when mental health and immunity are top-of-mind.”

Attendees are encouraged to stop by booth #1431 to sample Lifeway’s latest products and discover the many health benefits of probiotics. Lifeway CEO Julie Smolyansky will also be signing copies of her book, The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the World on Thursday, March 10 from 2-4pm at the Lifeway booth.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes’ Best Small Companies, is America’s leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cheese, probiotic oat milk, and a ProBugs line for kids

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