Navitas Organics, the organic superfood pioneer, has announced the rollout of Superfoods with Purpose™, a credo that underscores the company’s ongoing commitment to creating a healthier world through regenerative organic farming and plant-based lifestyles. The purpose-driven, B-Corp company has long strived to be a force for good in this world, creating positive change through its nutritious food and sourcing practices. In light of the worsening human and climate health crisis, however, the Navitas team felt a need to align its practices in an even greater capacity with its long-standing company values.
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Inspired by this revitalized commitment, Navitas is now a Regenerative Organic Certified™ (ROC™) licensed brand. All of these additions to the company’s portfolio will be showcased next week at Natural Products Expo West in the Fresh Ideas Organic Marketplace and in Hall B booth #1611.
Superfoods with Purpose
For nearly 20 years, Navitas has thrived on sourcing the highest-quality superfoods from across the globe and continues to innovate ways to support a healthy, plant-forward journey. The Founders, Zach and Meg Adelman, envisioned using their business as a force for good and building a purpose-driven brand that accurately reflects their family ethics and values. Superfoods with Purpose is Navitas’ revitalized commitment through which the company will evaluate all work to make sure it has the most positive impact on people’s health, as well as economic health of farmers and planetary health. Learn more by watching the Superfoods with Purpose documentary.
“Over the years, we’ve learned just how impactful our sustained commitment is to sourcing the highest-quality superfoods the world has to offer, not only for all our health, but for the economic health of smallholder farmers, and as a viable way to protect the planet,” shared Navitas Organics co-founder Meg Adelman, RN, BSN, MPH. “We are now deeply rooted in Superfoods with Purpose, illustrating our efforts to exert a positive environmental impact, and to address many of the societal and economic injustices that dominate the industrial food system. Superfoods with Purpose encompasses who we are and our commitment to uphold our mission.”
Regenerative Agriculture/Regenerative Organic Certification
Business interest in regenerative agriculture has risen 138% since 20181, and was a Whole Foods Market Top 10 trend prediction for 20202. Furthermore, a recent Hartman Group study found that 57% of consumers are aware of regenerative agriculture, up 10 percentage points from 2019. While regenerative agriculture may just be becoming part of our daily vernacular, regenerative practices and ideology are rooted in thousands of years of ancestral knowledge from around the globe. In the simplest terms, regenerative agriculture is a holistic way of growing food that closely mimics nature’s design, going beyond simply sustaining natural resources, to replenishing or regenerating them. Emphasizing social fairness and soil health, regenerative agriculture honors the grower’s livelihoods and sovereignty, enabling them to optimally steward the land for the future.
At Navitas Organics, when it comes to addressing the climate crisis, improving public health and supporting rural economies, Navitas recognizes that agriculture’s impact is unparalleled. The company’s commitment to ROC affirms its belief in this idea and provides verification of its practices through a formal auditing process at every point of impact.