Molex, a global leader in electronics and connectivity innovation, announced the launch of TrackLabel™ BLE Printable Asset Labels, a smart labeling solution designed to deliver real-time location data for enhanced operational efficiency, security, and end-to-end supply chain visibility. By combining Bluetooth Low Energy (BLE) beacon technology with an ultra-thin, flexible label design, TrackLabel offers a seamless way to monitor assets, containers, or products in transit—helping to minimize risks of loss, theft, or misplacement.
“With TrackLabel, Molex leverages decades of expertise in flexible printed-circuit solutions, wireless connectivity, sensors and thin-film batteries to help customers optimize critical logistics and operational workflows,” said Dave Atkinson, VP and GM, Industrial Solutions, Molex. “The opportunity to provide real-time status updates on the location and condition of critical assets empowers shippers to quickly follow chain-of-custody, ensure product integrity and meet regulatory compliance requirements.”
Next-Gen Label Technology: Thin, Flexible, and Smart
Unlike conventional RFID solutions, Molex’s BLE label technology offers extended read ranges, reduced infrastructure requirements, and robust data transmission capabilities. Among new entrants in the BLE label space, TrackLabel stands out with the industry’s thinnest form factor—measuring under one millimeter—paired with a patent-pending activation mechanism for effortless deployment. With a simple peel-and-stick design, the label activates automatically, maximizing battery life from the moment of application.
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Seamless integration with existing BLE ecosystems—including smartphones and gateways—enables TrackLabel to support both short- and long-range asset tracking, with a reliable 100-meter read range. The smart label also supports environmental monitoring, delivering real-time data on conditions surrounding the asset, such as temperature, humidity, and light exposure.
With the ability to track environmental conditions in real time, TrackLabel is a critical tool for safeguarding perishable goods and maintaining cold-chain integrity, making it especially valuable for pharmaceutical, food, and beverage logistics. Its discreet and low-profile form factor also makes it a perfect fit for improving supply chain transparency and operational efficiencies across automotive, healthcare, industrial automation, manufacturing, and telecommunications sectors.
Molex’s TrackLabel is redefining how businesses monitor and protect critical assets—offering a scalable, intelligent solution to meet the demands of today’s complex global supply chains.