Trax has launched its new AR-powered On‑Device Image Recognition (IR) solution, a groundbreaking mobile technology that brings real-time, offline shelf insights directly to field teams, enabling immediate corrective actions that support consumer packaged goods (CPG) brands in delivering the “Perfect Store” experience. Powered by augmented reality and AI, this innovative system captures high-accuracy product data-including location, dimensions, facings, and inventory-without internet dependence, and provides interactive overlays that guide merchandisers during in-store execution.
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“Our vision is to give CPGs immediate, actionable insights into shelf conditions, so they can respond to what’s happening in stores the moment it matters most,” said David Gottlieb, Chief Revenue Officer of Trax. Already piloted in Portugal with Unilever FIMA, the tool received unanimous praise: “100 percent of our users have said that On‑Device IR helps them make faster decisions in store,” stated Daniela Silva, Head of Customer Marketing & Field. Available now as either a standalone or add-on solution, the offering streams actionable analytics to centralized dashboards, equipping brands to optimize shelf layouts, correct issues instantly, and drive stronger in-store productivity and sales.