RealTruck, a leading global manufacturer and marketer of aftermarket accessories, has introduced ‘Builder’, a pioneering 3D visualization tool in the aftermarket accessory retailer market. This innovative platform enables truck owners to virtually customize their vehicles with RealTruck’s extensive product catalog, offering both 3D and augmented reality (AR) experiences. By integrating Protex’s advanced 3D/AR technology-acquired by RealTruck in July 2024-‘Builder’ allows consumers to see their fully outfitted vehicles, enhancing confidence in purchasing decisions both online and through RealTruck’s expansive dealer network. Greg Nelson, president of eCommerce at RealTruck, stated, “RealTruck is leading the way by revolutionizing how people shop for aftermarket automotive products.
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Protex is the premier technology and superior visualization platform truck owners seek for a world-class shopping experience. Acquiring and expanding this capability will showcase all the ways our RealTruck products bring people’s exact truck to life.” Founders of Protex, Josh Eppinette and Noah Osborne, have joined RealTruck full-time to scale the technology further. The ‘Builder’ tool is set to be showcased at the SEMA Show in Las Vegas from November 5-8, demonstrating RealTruck’s commitment to enhancing customer experience through technological innovation.