Michelin is bringing its Camso agricultural track portfolio under the Michelin brand with the introduction of MICHELIN BIBTRACK, announced at Farm Progress. Beginning in September 2026, agricultural tracks previously sold under the Camso brand will transition to the MICHELIN BIBTRACK name, aligning the track portfolio with Michelin’s broader agricultural product range and creating a more unified brand experience for farmers, equipment manufacturers and agricultural customers. The rebranding will not affect the products themselves, with no changes planned to product design, performance or manufacturing processes as part of the transition. The transition supports Michelin’s long-term strategy to simplify and strengthen its agricultural track and systems portfolio.
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“For our customers, the key takeaway is simple: the products they know and trust will continue to deliver the same quality, durability and performance they expect, while making it easier for customers to navigate Michelin’s growing range of agricultural solutions. said Daphne Risco, Associate Brand Manager, Agriculture, and Michelin North America. “With MICHELIN BIBTRACK and our Michelin-branded systems, we’re building on our agricultural heritage while continuing to focus on the performance, productivity and soil-conscious solutions that modern farming demands.” The MICHELIN BIBTRACK name draws on Michelin’s agricultural heritage, with the “BIB” designation connecting the track portfolio to established product families including AGRIBIB, AXIOBIB, YIELDBIB and EVOBIB.
