Truterra, LLC, the sustainability business of Land O’Lakes, Inc., one of America’s largest farmer-owned cooperatives, announced the launch of Truterra™ sustainability services, a comprehensive suite of agronomic and financial resources designed to meet farmers where they are at every stage of their sustainability journey. This launch is part of Truterra’s broader effort to work with more farmers to encourage adoption of regenerative farming practices by working to remove one of the biggest barriers to practice change – fear of lost profitability and productivity of their acres – and develop new offerings that best fit farmers’ needs and support their transitions to more sustainable practices.
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Truterra sustainability services focuses on working with farmers to plan, make and maintain sustainability practice changes, including:
- Making a plan: The Truterra™ soil health assessment and plan sets quantifiable soil health baselines and provides custom recommendations to improve overall soil health and resiliency. The soil health assessment brings much-needed locally relevant context to soil health measures for farmers to understand more about their soil health status, potential for improvement and to help create a roadmap toward improved soil health. After a successful 2022 pilot across several states including Iowa, Kansas and Missouri, Truterra is expanding the soil health assessment to Illinois, Indiana, Michigan, Minnesota, Nebraska and Wisconsin. The soil health assessment offering builds on the robust conservation agronomy support already being delivered through Truterra and Winfield United networks of trusted local ag retail advisors and its farmer support team.
- Creating a pathway to make change: Truterra’s market access program is an on-ramp for eligible farmers considering adopting new regenerative practices on their fields. Farmers can potentially receive $2/acre to begin building the baseline data required to participate in future carbon program opportunities. In addition, farmers have the opportunity to participate in the WinField United Advanced Acre® Rx prescription plan1 – a component of which provides a warranty to offset part of the risk of this practice change implementation.
“A journey to sustainability is never a straight line. Working through the farmer cooperative system enables us to take a comprehensive view and deploy targeted support to directly address what farmers and retailers need to best manage risk and maximize natural resources to generate a potential return on investment,” said Tom Ryan, president, Truterra.