Toshiba Global Commerce Solutions at the National Retail Federation Conference, announced a major expansion of its next generation ELERATM unified commerce platform to accelerate retailer digital transformation. The expansion ushers in a new era of retail technology – agile, interconnected, and infinitely adaptable
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“Retailers cannot accelerate their transformation when they’re saddled with decades old technology and hundreds of custom-developed integrations that require huge resources to maintain,” said Rance Poehler, president and CEO, Toshiba Global Commerce Solutions. “ELERA is a game changer that spells the end of their technology debt and provides a modular foundation that frees them to transform their businesses at a speed that was never before possible.”
“Not only are customers already starting to see ELERA deliver business results, they’re also energized by the freedom they now have to relentlessly experiment with innovative ideas and services, then scale them across their operations,” he added.
More than 45 native microservices, API-first development, and low-code, no-code self-enablement tools empower retailers to use a single platform to develop, iterate and scale unified retail solutions across all physical and digital touchpoints, devices, and systems
New ELERA IoT (Internet of Things) platform seamlessly interconnects and shares data between IoT devices; powers new AI-enhanced, edge camera produce recognition solution that speeds self-checkout, improves staff utilization, reduces loss and shrinkage, and provides more accurate inventory visibility
Next generation ELERA touchpoints and applications for point of sale, self-service, and loyalty and promotions leverage microservices to create seamless shopping experiences and streamline operations
Digitization, Expansion, Experimentation
Toshiba’s ELERA expansion comes at a time when the primary methods retailers once used to gain customer loyalty, such as discounts and rewards, are no longer the only factors that influence brand loyalty or drive future sales. Consumers’ shopping behaviors are now influenced by other factors, including the use of technologies that make shopping more convenient and efficient.