Swiftly, a leading provider of innovative retail technology and tools, announced a strategic relationship with PDI Technologies, a global leader in the convenience retail and petroleum wholesale ecosystem. Together, Swiftly and PDI are providing brands with the technology to deliver personalized offers and advertisements to consumers through the PDI GasBuddy app and its 6.5+ million monthly users. GasBuddy is the leading fuel savings platform, saving North American drivers and consumers money on gas and other items every day.
Convenience stores continue to be a growing part of the larger retail sector, as they align with consumer preferences that increasingly favor fast, efficient, and cost-conscious options. With over 150,000 convenience stores in the United States and because most shoppers will choose a store based on its location, fragmentation presents an ongoing challenge for retailers and brand marketers that want to reach and engage with consumers. The Swiftly Retail Media Network and GasBuddy provide a single point of entry for launching personalized and engaging deals, challenges, advertisements, loyalty programs and alcohol cashback promotions while empowering retailers and brands to overcome those fragmentation challenges.
“GasBuddy’s highly engaged user base and Swiftly’s capabilities seamlessly integrate, offering intuitive savings opportunities that drive sales at the convenience store checkout,” said Henry Kim, co-founder and CEO at Swiftly. “The Swiftly and PDI networks of brand relationships and wealth of data will help convenience store operators extend their digital reach, grow customer lifetime value and generate more revenue.”
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GasBuddy app users can earn cashback rewards effortlessly with a new Receipt Scanning capability. Users simply snap a picture of their receipt, and Swiftly‘s technology will match purchased items with deals and challenges that rack up points that can be cashed out to a linked PayPal account or used to redeem various retail gift cards. For brands, this enhances item recognition and provides actionable product intelligence, enabling them to execute targeted promotions with pinpoint accuracy on the Swiftly platform while optimizing marketing strategies and enhancing customer engagement and value.
“Shoppers go from the pump to the convenience store, and it’s imperative for brands and retailers to capitalize on this high-intent part of the journey to encourage conversions and build relationships with consumers,” said Todd Gulbransen, Senior Vice President, Consumer Programs & Marketing, at PDI Technologies. “Our integration with Swiftly enables touchpoints across the entire customer journey. We are excited to provide GasBuddy users with a more personalized shopping experience and help CPG brands gain additional value from the combined offering.”
SOURCE: PRNewswire