Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls , announced its collaboration with pass_by’s AI-powered, retail insights platform. The collaboration integrates pass_by’s AI-powered shopper mobility data with Sensormatic Solutions in-store traffic data and shopper behavior insights to help retailers view the entire path to purchase. By understanding where shoppers go before and after their store visit, retailers can better predict customer behavior, enhance store performance, increase conversion rates and optimize brand performance.
“Sensormatic Solutions is committed to providing our retail customers with access to the most advanced, accurate and innovative analytics tools; when it comes to shopper mobility insight, that’s pass_by,” said Nick Pompa, traffic insights leader at Sensormatic Solutions. “Shopper Mobility gives retailers a 360-degree view of shopper behaviors and traffic trends in and around their stores. It will help ensure that each decision is based on the most up-to-date and precise market and enterprise data.”
Through this collaboration, Sensormatic Solutions offers pass_by’s plug-and-play competitive retail insights platform, almanac, to complement and integrate with retailers’ current traffic insight solutions. The platform is supported by pass_by’s shopper mobility data, which provides historical and predictive insights into any United-States-based store.
Also Read: Havis Launches Enhanced Self-Service Kiosk Stand for Zebra Touch Displays
Shopper Mobility insights guide strategic investments and initiatives throughout retail enterprises, helping retailers to:
- Foster operational excellence. Analyzing foot traffic patterns can help retailers optimize staffing, floor design and more to remove friction during peak hours. These insights can help retailers anticipate product demand with more precision to streamline supply chain processes.
- Benchmark stores and understand competitive chains. almanac allows retailers to understand visits to any U.S.-based store, helping them to benchmark against owned stores or competitive performance, view year-over-year trends and glean insights into profiles of store visitors.
- Determine the most advantageous locations for expansion. Shopper demographics and psychographics can help retailers looking to grow their footprints by identifying prime locations for ideal foot traffic volume and profitability. It also allows retailers to analyze behavior within neighborhoods, cities, states or regions, which can help strengthen business cases for expansion into new areas as well as identify cannibalization and understand the impact of opening and closing stores.
“For some time, understanding visits and visitors to stores has been the purview of floor managers, merchandising directors and other operational leaders,” said Sam Amrani, founder and chief executive officer, at pass_by. “Now, our partnership allows retailers to access insights into any store, along with visitor profiles, to extend the value of retail analytics beyond traditional bounds. With our comprehensive AI-powered shopper mobility data and Sensormatic Solutions global scale and technology leadership, retailers will have an even more complete picture of their performance so all departments can plan for the future with confidence.”
SOURCE: Businesswire