Qurate Retail Group, part of Qurate Retail, Inc., announced the appointment of Mara Sirhal as its Chief Merchandising Officer for QVC US – the company’s largest business unit. Sirhal brings more than 20 years of experience in merchandising, product and brand development, and sourcing for both department and specialty retail models. She will report to Mike Fitzharris, President of QVC US. The role was previously held by Stacy Bowe, who was appointed President of Qurate Retail’s HSN business unit in February of this year.
As Chief Merchandising Officer, Sirhal will develop and lead QVC’s merchandising strategy across all product categories – home, fashion, electronics. She will energize the assortment in alignment with QVC’s Age of Possibility campaign, designed to target and engage its core demographic, women consumers ages 50+. Sirhal will also oversee QVC’s Buying, Planning & Programming organization and will lead QVC’s Design Development & Global Sourcing (DDGS) team. DDGS is an in-house capability to bring new brands, products and concepts to life in apparel, accessories, outerwear and home décor.
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“Mara brings a unique blend of merchandising, brand and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign,” said Mike Fitzharris, President, QVC US. “As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara’s customer-centricity, brand-building acumen and transformational leadership.”
Sirhal comes to Qurate Retail Group with extensive merchandising and brand experience. She most recently held the position of Chief Merchant and Brand Officer for Saks Off 5th where she led the merchandising, planning, brand marketing and creative functions. Prior to joining Saks Off 5th, Sirhal held leadership roles with Bed, Bath & Beyond and Macy’s, Inc., where she oversaw merchandising for a variety of categories, as well as business development and supplier diversity initiatives.
SOURCE: PRNewswire