NielsenIQ (NIQ) announces the launch of an integrated user experience for its global consumer panel customers. This delivers the “Full View” of Retail Measurement and Consumer Panel data in a single platform, NIQ Discover. With a focus on further improving the customer experience, the Discover platform leverages a new cloud-based architecture and aggregation engine that provides faster data accessibility and user flexibility.
NIQ’s Discover platform for Consumer Panels is set to transform the consumer insights landscape. With its advanced analytics models and always-on capabilities, NIQ is leading the way in delivering actionable insights. Clients can now enjoy a modern, intuitive interface that enhances their interaction with the platform, opening up endless possibilities for analyzing consumer behaviors and driving growth. “NIQ has made significant investments in our global Consumer Panel capabilities over the past year, improving data performance, quality, and usability. The launch of this modern cloud platform is one of many enhancements we are introducing to our global Consumer Panel offering. Clients will now have access to panel data alongside retail measurement, delivering a connected user experience,” explained Kris Ewing, President, Global Consumer Panel Services, NIQ.
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Key benefits of the NIQ Discover platform for the Consumer Panel include:
- Enhanced User Experience: On-demand insights through an intuitive and powerful visualization experience, seamlessly combined with retail measurement data, enabling seamless, guided flows across complementary data sets.
- Flexibility: Clients can build their own analysis and get results on the fly. This opens up a world of possibilities across different dimensions of people groups, facts, products, retailers, geographies, time periods and demographics.
- Data on Demand: Access to advanced analytics models elevates the analytics experience seamlessly in seconds. Customers can access key performance indicators such as penetration, as well as more sophisticated analytics models such as Super Shifting, Key Item Ranking, Assortment Optimizer, and Portfolio Trial and Repeat.
- Generative AI-powered insights through NIQ Ask Arthur: The Consumer Panel in NIQ Discover allows users to leverage NIQ Ask Arthur, an innovative Gen AI-powered tool, to assist in global research, streamline data analysis, and facilitate informed decision making.
NIQ’s Consumer Panel Services (CPS) offer the most comprehensive and clear view of today’s consumers across 23 markets. Some of the enhancements NIQ is introducing to its Consumer Panel include:
- Expanded panel sample sizes globally , with greater coverage and representation in North America, Western Europe and the Pacific.
- The best data: We provide a “Full View” of consumer behavior across all retail channels and brands, with quality panels and coverage that the sector trusts.
- Expanded analytics capabilities through industry-leading consumer experts delivering powerful insights, connecting Consumer Panel data, NIQ Retail Measurement and other NIQ offerings to drive growth for consumer goods and retail clients.
NIQ Discover for CPS delivers an unprecedented user experience with the highest quality, broadest coverage, and most sophisticated analytics in a single platform. A solution that redefines how customers can harness the analytical power of NIQ data and elevate insights to levels never before seen.
SOURCE: Businesswire