Macy’s, Inc. announced that Michael Krans joined the company as its vice president, Macy’s Media Network. In this role, Krans oversees the company’s in-house media publisher dedicated to connecting advertising partners with Macy’s and Bloomingdale’s engaged and loyal customers. Krans reports to Max Magni, chief customer and digital officer, Macy’s, Inc.
“We’re excited to welcome Michael to Macy’s, Inc. He takes the reins of our growing retail media network bringing with him more than two decades of sales and marketing experience,” said Magni. “Macy’s Media Network is one of retail’s premier platforms for advertisers helping them to connect with highly engaged customers across Macy’s and Bloomingdale’s, giving marketers a host of opportunities to more effectively leverage their media campaigns.”
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As the shopping destinations for generations of shoppers, Macy’s and Bloomingdale’s are dedicated to inspiring customers and helping them discover new brands and products. Macy’s Media Network taps into this robust customer base with personalized, inspiring content and through strategies fueled by unparalleled cross category insights, building customized media plans that drive brand storytelling and business priorities.
With extensive experience leading sales and marketing teams focused on digital media, e-commerce and publishing, Krans joins Macy’s, Inc. following his most recent role leading the fashion team at Walmart Connect, where he partnered across the enterprise to drive accelerated revenue growth with the company’s biggest apparel suppliers. He previously worked at major publishers including Hearst and Condé Nast overseeing a host of revenue growth, advertising, and marketing initiatives with an emphasis on retail, home, beauty, and fashion campaigns.
Michael has a B.S. in International Marketing from the University of Minnesota – Carson School of Management.
SOURCE: Businesswire