eGrowcery, developer of the leading retail food industry white-label eCommerce platform, continues to assist supermarkets and other retailers improve engagement with their shoppers by offering a robust suite of over 70,000 recipes. Derived from the latest Artificial Intelligence (AI) technologies both in the creation of content and the deployment of shopper engagement strategies, eGrowcery is using consumer learnings and store inventory data to drive an even more personalized shopper experience. This latest feature allows retailers to personalize their recipe offerings based on regional preference and product catalog using eGrowcery’s AI technologies to auto-select the products to be assigned to the recipe or for the retailer to assign their own preferences, all for a simple “add to cart” experience that intersects shopper preferences with retailer strategy.
“We are always seeking to improve the shopper experience, drive additional sales for our retailers and him them grow market share. Our approach to this recipe initiative does just that and more by creating a deep and powerful approach to provide shoppers with what they want when and where they want it,” said Patrick Hughes, CEO of eGrowcery.
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The eGrowcery AI-powered recipe solution was developed and launched in Q2 of this year and will see further enhancements later in 2024 as retailer, supplier and shopper behavior is monitored and then optimized for universal success. All recipe features, just like all of eGrowcery’s platform features, can be enabled in minutes, without the need to supplemental integrations or costs.
“Our team continues to build the framework for retailer growth with constant input from customers and partners. This results in the most dynamic digital platform available for grocery retailers,” said Hughes.
eGrowcery is the market-leading, white-label, SaaS based eCommerce solution designed to service grocery retailers. The eGrowcery platform is a true end-to-end, omnichannel solution that integrates with back-office/point of sale systems while enabling retailers to personalize their own shopper experience.
SOURCE: Businesswire