Wachter, Inc., technology consultant and nationwide solutions integrator, has signed a deal to put PORTL hologram units in its client locations. Enabled with IoT, AI, touchscreens, voice activation, facial recognition, and more, the units can present life-size human ambassadors — live or prerecorded — in life-like 4K for interactive experiences, as well as digital objects of all kinds. Possible use cases include interactive wayfinding, virtual dressing rooms, celebrity appearances and performances, and dynamic experiential branding activations.
“Creating a memorable destination shopping experience is challenging enough for retailers,” said Wachter Vice President of Strategic Innovation Matt Tyler. “Designing, implementing, and supporting the technology required to make that happen becomes overwhelming and is often put on the back burner due to complexity or cost. Wachter’s exclusive partnership with PORTL and Intel provides an easy, scalable, turn-key solution allowing our customers to effortlessly provide a one-of-a-kind, engaging, in-person encounter to their shoppers.”
PORTL has created an entirely self-contained, plug-and-play unit that is already being used all over the world in retail, healthcare, corporate communications, entertainment, education, and more. Previous public activation partners include DHL, AT&T, T-Mobile, Netflix, HBO, Diageo, and Chase Bank. Celebrities known for using PORTL include Usain Bolt, Marshawn Lynch, Lewis Hamilton, Kane Brown, and P. Diddy. The Los Angeles-based startup recently received three honors at the CES 2022 Innovation Awards, and announced its forthcoming smaller unit, the PORTL M on the Today Show.
“Wachter makes so much crucial stuff happen that we take for granted as we go about our lives,” said PORTL Inc. CEO and Inventor David Nussbaum. “With their reach, the trust they have from the biggest names in retail and beyond to handle their most valuable assets, and their reputation for innovation and precision, Wachter is the perfect partner to bring PORTL technology to some of the biggest companies in the world.”
About Wachter, Inc.
Founded in 1930, Wachter is a leading nationwide solutions integrator helping clients transform their business through consulting, managed services, electrical systems, IT networks, industrial automation, and safety and security. Wachter conceives, designs, installs, and maintains these complex systems, providing clients with a competitive edge by increasing productivity, lowering operational costs, and streamlining internal processes.