Monday, September 25, 2023

Klook Rebrands, Signaling the Transformation of its Business to Power a New Future of Travel

Klook, a leading travel and leisure e-commerce platform, launched a bold and all-new brand identity. The company’s first end-to-end rebrand comes at a pivotal time of change in the travel industry, as Klook gears up to champion a new future of traveling in 2022 and beyond.

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The new brand identity invites people to experience everything with optimism, joyfulness, and enthusiasm. “The rebrand is a massive milestone for Klook. We’ve overcome many obstacles in the past two years to get here, and there’s no better time than now to show everyone a new Klook,” says Eric Gnock Fah, Chief Operating Officer and Co-founder of Klook. “As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed the magic of traveling and be their go-to travel and leisure app at home or abroad.”

Cementing position as a leading superapp for travel and leisure
Klook’s ongoing efforts to curate and provide a wider range of joyful experiences for its customers both at home and abroad have more than quadrupled the number of products and services during the pandemic from 100,000 pre-COVID in 2019 to over 490,000 in 2021. It also doubled its global travel presence to over 1,000 destinations in 2021, paving the way for the much-anticipated recovery of international travel.

Since the pandemic, Klook has shifted gears to focus on domestic travel with new activities such as local workshops, staycations, cruises, and car rentals. Despite most markets in Asia being under COVID-19 restrictions, the pivot has proven successful. The company surpassed 2019 revenue in 2021 on domestic travel alone, with monthly active users exceeding pre-COVID levels.

As cross-border travel gradually resumes with vaccinated travel lanes and the easing of travel restrictions, this twin-growth strategy will enable Klook to maintain its foothold as the leading player in the Asia Pacific.

Expanding our services to experience a world of joy in a new travel era
As the superapp for travel and leisure, customers can discover and book the best of what any destination has to offer across three categories – play, stay and move. They can look forward to new offers such as hotels and staycations, car rentals, attraction passes, and services including COVID-19 testing and travel-related insurance.

  • Stay+ for an epic stay experience: The company is expanding its staycations product to Stay+, a bundled accommodation and activities offering. Stay+ allows customers to purchase room-only offers at competitive rates with bundled experiences, including attractions, local tours, in-hotel services, and more.
  • Car Rentals to take you anywhere: The company has consolidated one of the most extensive car rental inventory in the Asia Pacific and has seen over 350% year-on-year growth in 2021. It will continue its expansion efforts in 2022.
  • Klook Pass for supersized fun: Combining the best packages from various activities and experiences, Klook Pass is an exclusive all-in-one digital pass format. It provides customers with savings, convenience, and a one-of-a-kind booking experience.
  • Insurance for peace-of-mind: In partnership with ZA Tech, Klook became the first travel player to roll out a full suite of travel-related insurance on a multi-market level, focusing on Asia-Pacific. AXA and Chubb were the first two insurers partnering with Klook on their substantial product line.

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