Wildflower Health, a leading women’s health solutions company, and Healthcare Transformation Consortium (HTC), a collaborative of independent health systems in New Jersey, announced a groundbreaking partnership to launch a statewide value-based maternity care initiative that will transform the delivery and financing of maternity care. Initially, the value-based model will be delivered via a phased rollout to team members and dependents within HTC member health systems. Ultimately, Wildflower and HTC see opportunities to expand this approach to include other payers and self-insured employers.
The new model is powered by Wildflower’s unique maternity bundle, a package of comprehensive digital tools to help doctors, nurses and other caregivers assist patients with care needs ranging from prenatal to postnatal. They include a digital platform that helps them expertly engage, support, and remotely monitor patients between visits while expanding access to existing resources and virtual services. This platform includes educational content and tools for patients, and critical data for providers that can be accessed at point of care. Additionally, clinicians will be able to leverage Health Advocates and Coaches from Wildflower to extend the impact of their internal teams. These advocates and coaches will serve as eyes and ears for practices, helping connect patients to available resources while also escalating care for at-risk women who need additional clinical support.
“Our member hospitals and health systems have always been committed to delivering the highest quality care possible to all women. This new partnership will allow the HTC to bring all stakeholders together to work for the benefit of expectant mothers, new moms and their babies,” said Kevin Lenahan, Executive Vice President, Chief Business & Strategy Officer for Atlantic Health System. “Additionally, our physicians, nurses and team members are the most important asset to any healthcare system. Working with Wildflower allows us the opportunity to improve both member and physician experience, while helping reduce the cost of care and improve the quality of care for our employee health plan.”