Therabody, the global pioneer in wellness technology, announced the upcoming openings of five Reset locations, the company’s whole-body wellness centers, and six new standalone retail locations. Leaning into the rise of experiential retail and growth of the wellness sector, Therabody expects to have 22 physical locations opened by July 2022, and has several additional Reset and retail locations currently in the planning stages, aiming to open later this year.
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Reset is designed to deliver a spectrum of mind-body health and wellness services, providing clients access to premium technologies and trained experts who can guide them through a curated experience. Most of these cutting-edge solutions are typically only available to professional athletes and in elite physical therapists’ offices; Reset aims to democratize these technologies so everybody can benefit from them, under one roof. Similarly, Reset employs a unique approach to its menu: many traditional wellness centers solely focus on helping clients leave feeling relaxed, but those who visit Reset can pair services based on a desired outcome of their choosing – whether that’s feeling energized ahead of physical activity, revived after strenuous activity, or soothed and ready for sleep.
“Reset reflects our vision to empower people around the world to live healthier lives,” said Therabody CEO Benjamin Nazarian. “Everything we do in life is a stressor, from sitting on video conferences all day to managing hectic schedules to completing a half marathon, our solutions help you reset your mind and body. According to the World Health Organization, approximately 1.7 billion people experience musculoskeletal conditions with one in two people affected in the US. Currently, there’s a gap in resources to combat these issues – Reset allows people to proactively take care of their bodies, reducing medical and societal costs as well as use of pain medication.”
Following the operation of a pilot location in Philadelphia’s Fishtown neighborhood, Therabody’s expansion will bring Reset to key markets across the U.S., starting with Los Angeles. All Reset associates have an exercise science background or are licensed massage therapists, plus a medical director who oversees the nursing team and all medical protocols.
Therabody’s solutions are incorporated into most treatment options so that its proprietary technology– including full-body Theragun massage and stretch, RecoveryAir pneumatic compression, PowerDot electrical stimulation, sound therapy, and IV hydration–is at the heart of nearly every service. These technologies are paired with a curated selection of third-party technology including cryotherapy, light therapy, pulsed electro-magnetic field technology and hyperbaric chambers.