Frame Fertility Launches to Proactively Reduce the Crises, Risk Factors and High Costs of an Infertility Diagnosis

Frame Fertility launches to shift the conversation from infertility to fertility. Founded by a wife/husband team, Frame Fertility offers the first and only evidence-based, holistic platform for the early identification of fertility risk and care navigation. Frame Fertility’s proactive solution empowers anyone that may want children someday to confidently take early action on their fertility health, and fill in the care gaps to improve overall health and drive better outcomes. Developed with clinical experts, Frame Fertility’s approach alleviates a downstream and often costly fertility crisis for patients, employers and providers.

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Led by Looking Glass Capital, and with participation from Flare Capital Partners, Great Oaks Venture Capital, Healthworx and Brand Foundry Ventures, Frame Fertility is announcing a $2.8 million seed funding round to support the growing need for innovative and equitable fertility solutions that change the status quo.

“We are excited about the significant momentum in the market and the opportunity to expand our impact through this fundraise,” said Frame Fertility CEO and Co-Founder Jessica Bell van der Wal. “While employer coverage for fertility benefits is growing, today’s solutions are anchored around reactive, treatment-based solutions and often focused solely on women, who are only 50% of the equation. We need to help everyone get the care and support they need before it becomes a crisis; a better solution for people of all races, ethnicities, gender identities and sexual orientations, both single and partnered.”

With only 14% of women receiving preconception care or counseling, Frame Fertility’s suite of services solves for a key gap in care by surfacing risks, such as endometriosis, early to ensure that root causes or symptoms are addressed before conception to facilitate a smoother pregnancy and delivery and improve the health of the parent(s) and child. In the U.S., roughly one in eight couples struggle with infertility, and today’s answer primarily hinges on expensive treatment as the only option. Dealing with these fertility challenges can have a devastating effect on people’s lives, from their relationships and mental health, to their finances and productivity. The psychological burden is the number one reason people drop out of fertility treatment; 90% of people undergoing treatment report depression, and 42% report feeling suicidal. Reliance on treatment also further exacerbates another challenge lingering from the pandemic – women exiting the workforce due to regular doctor visits and the mental, physical and emotional toll.

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