Zevia PBC, the company disrupting the liquid refreshment beverage industry with great tasting, zero sugar beverages made with simple, plant-based ingredients, announced the appointment of Kirsten Suarez as its Chief Marketing Officer.
Ms. Suarez brings to Zevia over 20 years of experience in marketing and brand-building with leading consumer-packaged goods and quick-service restaurant companies including Taco Bell and Procter & Gamble. During her most recent role as CMO at N!CK’S, a Swedish-born, better-for-you growth-stage food company delivering no sugar added products, she led omnichannel marketing, and the brand was named to Bain & Company’s List of 2023 Insurgent Brands in recognition of delivering high growth. As Zevia’s CMO, she is responsible for leading the development and execution of marketing strategies to drive Zevia’s core growth initiatives and build the Zevia brand, and she reports to Amy Taylor, President and CEO of Zevia.
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“Kirsten is an outstanding addition to our leadership team,” said Taylor. “We are excited to have her onboard to spearhead an expanded role for marketing as part of our brand refresh and growth strategy. She brings an entrepreneurial mindset along with a proven track record of success driving revenue growth and profitability through brand-building, portfolio management and great consumer marketing. Kirsten also has a deep understanding of the Zevia customer, better-for-you foods and mainstream CPG and is equally passionate about our mission.”
Prior to N!CK’S, Suarez served as executive-level Marketing Director for Taco Bell, where she developed and managed multi-company partnerships, oversaw product innovation including beverage and led holistic marketing for multiple product lines. Before joining Taco Bell, Ms. Suarez spent over a decade at Procter & Gamble, where she held progressive roles of responsibility within Marketing from 2008 to 2019 and was involved in multiple new ventures and global branding initiatives. Suarez holds a BBA in Marketing and Psychology from the University of Miami’s Herbert Business School and an MBA in Marketing Strategy from the Emory University’s Goizueta Business School.
“The Zevia brand has strong momentum and even greater potential, and I’m thrilled to be joining the Company at such an exciting time,” said Suarez. “I look forward to working alongside such a talented team driven by a mission focused on improving the health of the individuals and communities we touch.”
SOURCE : BusinessWire