Monti Trentini, a family run business located in the Trentino region of Italy with a long cheesemaking tradition, has chosen Colangelo & Partners, a fine food & wine-focused integrated communications agency, to increase awareness of Monti Trentini and their cheeses, and execute a comprehensive communications strategy in 2023. The campaign will focus on educating and engaging trade and HORECA audiences as well as new and current consumers through strategic media relations, social media, events and brand partnerships.“We’re excited to partner with Colangelo & Partners to promote our ‘cheeses from the mountain’ and their unique flavors to consumers across the country, with a focus on attracting the attention of younger generations,” stated Maria Vittoria Finco, Marketing Manager, Monti Trentini.
“We’re looking forward to bringing added visibility to our brand story and presenting our products to the most influential press and food trade in the country, which will support our continued growth in the United States, one of our main export markets.”
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Colangelo & Partners will work on a range of traditional and new media relations activities to support Monti Trentini. The program is designed to introduce Monti Trentini to American audiences as a strong and reliable brand for food lovers, trade and restaurants, increasing popularity with food service & grocery buyers and keeping Monti Trentini top-of-mind as a legacy cheese producer from the Dolomite Mountains in the Trentino region of Italy. Colangelo & Partners will also be supporting the company’s presence at trade shows and creating brand partnerships.
“We’re looking forward to being strategic and collaborative partners with Monti Trentini,” commented Colangelo & Partners’ president, Gino Colangelo. “Our team is excited to present to key trade influencers and media these high-quality, diverse mountain cheeses, helping the brand tell its story and achieve its goals of reaching new audiences.”
Founded in 1925, Monti Trentini has an especially long tradition in the production of mountain cheeses made from the milk of mountain-grazing cows.
SOURCE: PRWeb