Diversified Foodservice Supply (DFS) has appointed Chris Cassidy as Chief Operating Officer, bringing more than 25 years of executive experience in supply chain management, logistics technology, and business operations to the company.
Announced on October 22, 2026, the appointment places Cassidy in charge of Distribution, Customer Service, the Project Management Office (PMO), Human Resources, and Marketing Operations. His responsibilities will include improving operational execution, strengthening distribution capabilities, and aligning business operations with customer needs.
Cassidy has held senior leadership positions across healthcare, logistics, and technology. He spent more than a decade at GSK overseeing international logistics operations before moving to UPS, where he led global healthcare logistics strategy. He later served as Chief Revenue Officer at Trax Technologies and held CEO positions at supply chain software company Mojix and freight audit and analytics firm ConData.
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DFS CEO Lev Peker said Cassidy’s experience would support the company’s efforts to strengthen distribution and improve customer service.
DFS distributes commercial foodservice equipment, replacement parts, and supplies through brands including AllPoints, TundraFMP, KNG, HoodFilters.com, Gaskets Unlimited, and Espresso Parts. Cassidy’s appointment reflects the company’s focus on operational efficiency and building a more responsive distribution network to support its customers across the foodservice industry.
