Today the Responsible Flushing Alliance (RFA) announced Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as its newest contributing members in its growing alliance of manufacturers and innovators investing in a coordinated national effort to educate consumers on what not to flush.
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In accordance with California’s Assembly Bill 818, which calls for proper labeling of disposable wipes with the “Do Not Flush” symbol and supported by a consumer education campaign, the RFA is launching its #FlushSmart program in California with the support of its now 26 contributing and advisory members. The campaign includes a series of educational materials and resources for consumers, educators, wastewater agencies, and other stakeholder groups to educate consumers on what should not be flushed down the toilet.
“As with any public education effort, it takes a village of leaders across industries, NGOs and government agencies to educate an entire state, particularly in a market as vast as California,” said Lara Wyss, president of the Responsible Flushing Alliance. “These added partnerships add a refreshing and necessary perspective on how the healthcare, consumer goods, and chemical product industries play a vital role in changing in consumer flushing behaviors – sharing how disposal of everyday essentials has a direct impact on our homes, community, and the environment at large.”
Headquartered in Ronkonkoma, New York, and founded in 1991 by Gerry LoDuca, Dukal is a leader in the development and manufacturing of medical products. With an extensive national brand of products and customer-centric services, Dukal supports the delivery of healthcare products to the end-user, with the belief that enhancing family and community health is the way to a better future.
“As a new associate member of the Responsible Flushing Alliance, we look forward to furthering their work to increase public awareness about smart flushing habits. Here at Dukal, we believe better health leads to a better future, and look forward to working together to improve label guidelines and improve home health,” said Heather Llorca-Kropp, Vice President Marketing and Channel Management.