Friday, March 29, 2024

Braskem Delivers Increased Supply of I’m green Bio-Based EVA Biopolymer to Support Heightened Demand for Welli Bins Sustainable Storage Bins

Braskem the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, announced it is supplying additional volume of its proprietary I’m greenTM carbon-negative EVA biopolymer to support the increased production of Welli Bins™ sustainable storage bins. The additional production follows Welli Bins successful launch earlier this year which launched to sold out consumer demand.

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Welli Bins are the first planet-friendly storage and organization solution made from plant-based, washable, durable and sugarcane-based material – all designed to be an environmentally friendly solution to traditional polymer storage bins. The bins are made of a proprietary blend of Braskem’s I’m green EVA and other plant-based materials that allow the bins to significantly reduce CO2 emissions.

“We are proud to support increased production of Welli Bins sustainable storage bins with additional volumes of our I’m green sugarcane-based EVA biopolymer,” said Giancarlos Delevati, Account Manager and Business Development at Braskem. “Over six months ago, the company had a successful launch and sold out of these unique, sustainable storage containers. The strong demand for Welli Bins’ product affirms the heightened consumer interest in products that are produced in an environmentally friendly way. Braskem is committed to continuing to support innovative, sustainable products that aid in reducing waste and having a positive impact on the environment.”

“Here at Welli Bins Co., we’re building a market-changing product at a time when households demand stronger, lighter, and more sustainable products. This is core to our strategy and why we have a loyal customer base. Braskem gives us a competitive advantage. Not only are they the industry leader and pioneer in carbon-negative EVA biopolymer, but Braskem has the skills and flexibility to be a deeply integrated product partner with Welli Bins Co. We are excited to continue building out our plant-friendly line of products together,” stated Kathleen McIntyre, Founder and CEO, Welli Bins.

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