DESelect, a leading marketing enablement solutions provider for Salesforce Marketing Cloud, announced that it has joined the league of very few SaaS scaleups by exceeding €1 million in annual recurring revenue (ARR) in less than 2 years since its incorporation. This milestone follows the announcement of DESelect’s plans for global expansion.
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“Reaching €1 million in ARR confirms DESelect vision and the value of its expanding list of products dedicated to making marketers’ time and efforts optimized to the fullest potential in Salesforce Marketing Cloud. I am truly proud of the hard work our team has put into making our vision a reality, and humbled by the ongoing support DESelect has received from its prominent advisory board members as well as supporters and advocates from Salesforce Marketing Cloud itself who believed in DESelect’s potential and offering”— Anthony Lamot, co-founder and CEO of DESelect.
Reaching the €1 million ARR benchmark is rare in the tech startup ecosystem. According to a number of sources, the tech startup industry has the highest startup business failure rate, at 63%, where only 1% of tech startups hit the $1 Million in ARR mark. What’s more, the company achieved this solely by “bootstrapping”, that is to say, without having to use outside capital.
“From day one, we set up our company on 5 fundamental principles: Trust, Personal Responsibility, Customer Experience, Continuous Improvement, and Adaptability. Our products were shaped and continuously improved according to customer feedback. Our company has expanded during the challenging COVID-19 crisis by recruiting highly experienced individuals remotely. Reaching this milestone validates our vision to become the leading marketing data enabler on Salesforce AppExchange”— Jonathan van Driessen, co-founder and CEO of DESelect