Bento Engine Inc., (“Bento”) a FinTech empowering financial advisors to deliver proactive, comprehensive advice at scale to better serve clients, deepen relationships and convert more prospects, announced a substantial investment from veteran wealth management leaders and senior executives following a year of accelerated growth and adoption by financial advisory firms. Bento’s technology and content solution integrates with leading CRMs such as Salesforce, Dynamics, Practifi, XLR8, Redtail and Wealthbox to identify upcoming highly impactful advice opportunities for clients through advisors’ existing systems.
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“Markets like the one we’re experiencing in recent weeks should send a clear signal to advisors that they need to be valued for far more than their investment management prowess. Bento offers advisors the keys to unlock their full potential for adding value to the client-relationship, for generations to come.”
Using proven APIs, Bento’s technology and content solution scans large data sets to identify ways for advisors to offer proactive advice, then delivers a package of timely, highly relevant, proprietary, compliance pre-approved, client-facing content and communication resources as an actionable CRM task.
Today’s seed funding announcement follows an impressive first year of growth for Bento, which launched its successful pilot program in 2021 with six client-centric advisory firms ranging in size from $100mm to $17B+ in AUM. Bento has also developed partnerships with pioneering tech platforms RIA Oasis and Conneqtor, which provide support for growth-oriented advisors through education and technology consulting.
“We have been very impressed with the Bento team’s experience and deep domain expertise, the product they have developed and the progress they have made in the market,” said investor and Advisory Council member Shannon Eusey. “Markets like the one we’re experiencing in recent weeks should send a clear signal to advisors that they need to be valued for far more than their investment management prowess. Bento offers advisors the keys to unlock their full potential for adding value to the client-relationship, for generations to come.”
“As the industry continues to focus on ways to improve client outcomes through better and more consistent advice and on accelerating organic growth, which is imperative for financial advisors, we believe Bento will become an essential part of every tech stack,” added investor Greg Friedman.