Lucid Group, Inc., setting new standards with the longest-range, fastest-charging electric car on the market with the award-winning Lucid Air, announced that Lucid Air Pure and Air Touring will be unveiled during an online global launch event entitled In the Air and Beyond – A Lucid Launch Event, taking place on Tuesday, November 15 at 10:00am PST/1:00pm EST, ahead of the first Air Touring delivery taking place that same evening at the company’s Beverly Hills Studio. In addition, the online event will also feature exciting announcements about the Lucid business and future models, including the Project Gravity SUV that reimagines the luxury SUV with the same in-house developed technology that underpins the groundbreaking Lucid Air sedan.
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Lucid Air Pure and Air Touring will make their public debut the same week at the company’s Beverly Hills Studio and at CDN Designer Night, taking their place in the Air lineup alongside Lucid Air Grand Touring, the 1050-hp Air Grand Touring Performance, and the recently debuted ultra-high-performance Air Sapphire, the world’s most powerful sedan. Customers and fans can register to join the debut at dreamahead.com.
Air Pure, the elemental Lucid Air, has a starting price of $87,400 and is distinguished by its metal roof and Mojave PurLux interior. Air Pure will initially launch with a dual-motor, all-wheel-drive configuration, with full specs including EPA-estimated range and additional details on the model to be shared on November 15.
Lucid Air Touring, with an MSRP of $107,400, is the quintessential Air, featuring a fine balance of performance, luxury, design, and space. As such, it can be optioned with the unique Glass Canopy – a single piece of glass that reaches from the base of the windshield to over the heads of the front passengers for an unobstructed view, as well as DreamDrive Pro, Lucid’s advanced driver assistance system. Full specs and additional details for Lucid Air Touring will also be shared on November 15.
In addition to the online debut event for Lucid Air Pure and Air Touring, Lucid will be present at several events in and around Los Angeles to celebrate the entire Air lineup.