KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion to KERV TV. Audi of America was the first advertiser to utilize KERV’s Dynamic Destination for an OTT ad campaign, in partnership with PHD Media, the global media and marketing communications agency. Leveraging Dynamic Destination, Audi of America and PHD Media were able to capture the uninterrupted attention of over 98 percent of the 14.1 million total viewers, driving users located in 115 different zip codes to their local Audi dealership.
KERV’s Dynamic Destination enables advertisers to direct users to unique destinations based on specific triggers such as location or time of day when the user scans the QR code featured in a CTV/OTT ad. Directing consumers to more relevant landing pages with KERV’s Dynamic Destination adds value to each QR scan/snap, ultimately increasing the propensity to consider and convert. Audi and PHD Media successfully turned a single video into personalized user experiences based on individual scanners’ locations by leveraging KERV’s cutting-edge dynamic technology.
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“Brands like Audi understand the importance of removing friction for users, especially in video,” said Jay Wolff CRO of KERV Interactive. “We are thrilled to partner with the teams at Audi and PHD Media to streamline, automate, and measure the way they connect with audiences through OTT to make an impact for both the brand and consumer.”
KERV is reimagining the way consumers connect with content by creating truly dynamic, consumer-first experiences. Using patented technology—built on cutting-edge AI, machine learning, and image recognition—KERV TV scans and auto-detects scenes within a video and seamlessly adds QR codes to CTV/OTT video. Dynamic Destination takes the manual work out of creating unique landing page destinations for consumers based on triggers such as location, time of day, weather, day of the week, browser, etc. making tags and creatives work harder.
“We are always looking for innovative solutions that elevate the consumer experience,” said Kayleen Oblack, Media Manager at Audi of America. “Working with KERV and PHD Media allowed us to quickly and efficiently localize our interactive OTT experiences and guarantee consumers have a more personalized, relevant experience with the Audi brand.”
SOURCE: Businesswire