Bowery Farming, the largest vertical farming company in the U.S., is showcasing the variety of flavor Bowery’s R&D team can unlock with the release of its Strawberry discovery pack. Featuring two cultivars for a side-by-side tasting, these juicy, flavorful strawberries are grown indoors, pesticide-free, and picked when ripe.
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Bowery’s Strawberry duo-pack is now in limited release in New York City. Each discovery pack, available at select retail partners including Eataly NYC (Flatiron and Downtown locations) and Mercado Little Spain, contains two varieties: the Garden Berry, an elevated expression of a perfect summer berry, and the Wild Berry, a playful, provocative berry with concentrated flavor. These two cultivars are also featured as part of a limited-availability offering at Tom Colicchio’s Craft and José Andrés’ Leña and Spanish Diner inside Mercado Little Spain.
“We’re excited to introduce delicious and diverse strawberries that are always in season, leveraging the expertise of our team, our controlled indoor growing environment and our proprietary technology,” said Irving Fain, CEO & Founder of Bowery Farming. “Strawberries are the first phase of a strategic road map focused on bringing unique and genetically diverse fruiting and vine crops to communities across the U.S. and eventually the globe.”
Bowery is reinventing the way strawberries are produced, unlocking the potential for deliciously consistent, pesticide-free, locally grown strawberries all year long. Strawberries, at the top of the Environmental Working Group’s “Dirty Dozen” list, are among the most pesticide-intensive, are typically bred to withstand long supply chains, and picked before they ripen and transported long distances to reach consumers. Grown locally, Bowery’s strawberries are part of a simplified, sustainable supply chain, traveling fewer food miles than traditional strawberries. Bowery’s indoor smart farms can grow wildly flavorful cultivars that don’t thrive outdoors or that thrive in other global climates by controlling all aspects of the grow environment including light, water, temperature, and nutrients.
Meet the Bowery Berries
Bowery’s R&D team, along with an internal sensory panel and third-party experts, narrowed down dozens of cultivars in search of superior strawberries, demonstrating Bowery’s commitment to bringing genetic diversity back to the produce aisle. These delightfully different strawberries, pollinated by bees, offer a unique side-by-side tasting experience as part of Bowery’s new discovery retail pack ($14.99/8oz.).
- Garden Berry: Intense and zesty, Bowery’s Garden Berry is the quintessential summer strawberry in one potent bite. Perfectly balanced between citrusy and sweet, these juicy yet firm ruby red berries are ideal paired with delicate whipped cream or in a bright arugula salad with a peppery vinaigrette.
- Wild Berry: Unexpected and concentrated in flavor, Bowery’s Wild Berry is petite and poppy, ideal alongside sharp cheddar, dark chocolate, or in a bitter cocktail. It is a softer, smaller, and punchy berry that packs a ton of bright, floral flavor.