Following the success of its commercial launch in North America earlier this year, agtech pioneer, Greeneye Technology, today announces the first in-field testing of its breakthrough precision spraying technology in Brazil. Bom Futuro, the world’s largest producer of soybeans, and Natter, a rapidly-growing sustainable agribusiness, will run extensive field trials on farms in Mato Grosso, to evaluate the efficacy of precision application of herbicides. Upon the successful completion of these trials, which will take place later this year, both companies will transition to using Greeneye’s precision spraying system in their operations.
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South American farmers face significant challenges linked to the overuse of chemicals – including high levels of water and soil pollution, herbicide resistance, and chemical drift. Until now, access to precision spraying technology on the continent has been limited to infra-red solutions that are not suitable for post-emergence (green-on-green) spraying, greatly reducing their efficacy and savings potential. Uniquely, the Greeneye solution overcomes this challenge by using proprietary AI technology to identify weeds in crops with unparalleled accuracy, unlocking the full potential of precision spraying.
“As a leading agricultural producer, Bom Futuro is committed to increasing the productivity and sustainability of our operations – something we believe can only be achieved with a long-term strategy of ecologically-balanced, economically-viable and socially-fair production,” comments José Vengrus Zezão, Director of Agriculture and Mechanization at Bom Futuro. “To this end, we strive to adopt the latest innovative technologies that enable us to increase yield, protect the environment, and safeguard the health of farm workers. We expect precision spraying to play an important part in meeting our goals. We have been excited by the results Greeneye has achieved working with farmers in North America – especially in post-emergence applications – and we look forward to achieving similar success in Brazil.”
Bom Futuro manages 583,000 hectares of farmland throughout Mato Grosso, and produces 1.7 million tons of grain each year, including 1.3 million tons of soybeans. The second generation of Bom Futuro’s heirs also invests heavily in “green” technologies. Rafael Bortoli and his sister Aline Bortoli will utilize Greeneye’s precision spraying technology in the company they created called Natter. There, in addition to believing in sustainable production, they also invest in the manufacture and use of biofertilizers. Rafael Bortoli adds: “We believe that the use of more advanced products, such as Ingrow, combined with the evolution of the application proposed by Greeneye that can be integrated into our existing operations, is the future of agriculture.”