Leading supplement and regenerative agriculture brand Ancient Nutrition is entering into a scientific research partnership with Rodale Institute, a purpose driven non-profit and a founder of the modern regenerative organic movement. This partnership will advance Ancient Nutrition’s efforts to heal the planet through agricultural transformation.
Beginning in 2022, Ancient Nutrition will dedicate one percent of annual revenue and begin the first stage of a 14-year project to objectively study methods to revolutionize environmental regeneration and healthy food production through carbon sequestration, water conservation, and soil microbiome diversity and viability. Ancient Nutrition will be directing the transition to regenerative agricultural efforts on 4,000+ certified organic acres across two farms in Tennessee and Missouri through their R.A.N.C.H. ProjectSM and will collaborate with the research scientists at Rodale Institute on data collection and analysis.
In collaboration with Rodale Institute’s scientific team, Ancient Nutrition will measure and document the following:
Soil health improvements
Carbon sequestration/drawdown per acre
Soil organic matter
Livestock carrying capacity
Ecological diversity in species of pasture, birds, animals, insects, and microbes
Perennial plant production
“This partnership with Rodale Institute is a dream come true. I owe much of my natural health lineage to the groundbreaking work of founder J.I. Rodale. Ancient Nutrition and our mission to save the world with superfoods is built upon our desire to lead the revolution of regeneration in body, mind and planet said co-founder and CEO of Ancient Nutrition, Jordan Rubin. “The only hope we have for a healthy future lies in our farming practices. We need a transformation of agricultural production, and an evolution of the industry that can have a significant impact on the future of climate health. We could not be more thrilled to have Rodale Institute as our partner in helping to lead the revolution, for good.”