Wiliot, a pioneer and global leader in Physical AI for digital supply chains, announced a major expansion of its strategic collaboration with AT&T. This expanded relationship transitions the two companies into a formal systems integration and device certification model. The structured framework is engineered to accelerate enterprise-scale deployments, streamline ongoing network operations, and pave a predictable path toward future physical-world data services for AT&T’s corporate customers.
Bridging Ambient Telemetry and Nationwide Connectivity
As global organizations face mounting pressure to digitize their physical workflows, the demand for continuous, scan-free, item-level supply chain visibility has reached a critical inflection point. Wiliot’s Physical AI platform delivers the foundational sensing and edge intelligence layer by processing real-time telemetry from its signature paper-thin, battery-free IoT Pixels. AT&T completes the operational loop by providing the robust cellular network infrastructure, secure connectivity, and localized field execution required to deploy and maintain these ambient networks at a national scale.
Concurrently, the companies are accelerating the native network certification of Wiliot-compatible gateway devices on AT&T’s nationwide cellular spectrum. This certification initiative eliminates hardware deployment variability, establishing a standardized, plug-and-play installation blueprint for complex industrial and enterprise logistics environments.
“Physical AI depends on continuous data from the physical world, and scaling that data requires deployment expertise, network connectivity, and a certified device ecosystem,” said Amir Khoshniyati, VP of Marketing, Wiliot. “AT&T brings all three. This collaboration expands our ability to deploy and operate Physical AI networks across large, distributed environments – and establishes a path to delivering that data as a service for AT&T’s global customer base.”
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From Systems Integration to Scaled Operational Impact
Since formalizing their systems integration collaboration in late 2025, AT&T has assumed a pivotal operational role as Wiliot’s primary field execution layer. AT&T’s specialized technical teams now manage the complete lifecycle of customer environments—handling initial site design, gateway installation, continuous asset tagging, and ongoing network maintenance.
This infrastructure work is already actively deployed across high-velocity enterprise landscapes, including major big-box retailers, global food and beverage corporations, and national quick-service restaurant networks. Demonstrating rapid operational velocity, AT&T successfully finalized a substantial portion of these nationwide field rollouts during the first quarter of the program’s ramp-up.
Quantifying the Value of Physical AI Data
Wiliot’s technology stack is currently utilized by the majority of Fortune 50 enterprises with active supply chain digitization initiatives. Operating across tens of thousands of live operational sites, the platform is rapidly approaching hundreds of millions of actively tracked corporate assets, yielding immediate, data-driven business outcomes:
Inventory Accuracy: Elevated consistently to 99% or higher.
Dock-to-Stock Velocity: Compressed drastically from 24–48 hours down to 2–6 hours.
Labor Overhead: Driven down by 30% to 50% in receiving workflows.
Distribution Accuracy: Mitigated outbound mis-shipments by up to 90%.
Loss & Damage Reduction: Achieved a 60% decrease in lost, broken, or delayed packages.
Building on these milestones, the companies are co-developing capabilities to expand AT&T’s operational remit into 24/7 network performance monitoring, proactive troubleshooting alerts, and managed data workflows.
“Enterprises are looking for more than connectivity – they need actionable data from the physical world,” said Lee Wagner, Area Vice President, AT&T. “By working with Wiliot, we’re bringing a new class of Physical AI data into our ecosystem, adding visibility at the case and asset level, and enabling new services built on that data. We see Physical AI data as a significant emerging opportunity for AT&T and our customers.”
The Shift toward Data-as-a-Service (DaaS)
The expanded alliance perfectly aligns with AT&T’s overarching enterprise strategy: migrating beyond raw bandwidth provision into high-value, AI-driven data services. By weaving Wiliot’s self-sensing ambient IoT layer into its core business offerings, AT&T injects granular, item-level situational awareness directly into the distribution centers, retail backrooms, and transport fleets of the global supply chain network.
“Physical AI is now operating at scale across enterprise supply chains – retail, food & beverage, post & parcel, logistics, and more,” continued Khoshniyati. “This collaboration strengthens the operational foundation required to deploy, manage, and expand these systems globally.”
