SoundHound AI and Peet’s Coffee, one of the largest retailers of coffee, together have decided to bring Employee Assist to Peet’s Coffee. The Employee Assist is a voice AI-enabled product which is designed to retail employees to get the necessary information they need at a particular time without even using their hands. This launch is projected to enhance employee efficiency which ultimately will lead to better customer experience.
The solution is now live across Peet’s core U.S. retail locations and is being expanded to all coffee bars nationwide. Internally branded as “BaristAI,” the voice-enabled assistant allows employees to quickly access accurate answers to workplace questions-without needing to consult manuals or interrupt colleagues during busy service periods.
Real-Time Support for Frontline Teams
Accessible via headset microphones or digital tablets, the always-on AI assistant leverages natural language processing to provide instant support for a variety of operational needs such as:
Beverage preparation: Step-by-step recipe assistance, seasonal drinks, and customization, in addition to recipe cards
Nutritional questions: Quick access to allergens and calorie information for menu items
Operational procedures: Instructions for daily store activities such as closing processes or supply management
Equipment troubleshooting: Real-time help for resolving common issues with coffee machines and other equipment
Also Read: Einride Partners With SH 130 Concession to Create Autonomous Freight Testbed
“At Peet’s, we’re dedicated to delivering a top-tier customer experience, and that starts with empowering our employees with the knowledge and confidence they need to do a great job, “ said Gordon Bitter, Senior Vice President, Retail, at Peet’s Coffee. “With SoundHound’s Employee Assist agent, we’re giving our first-class teams access to all the information they need to deliver the best food and customer support – it’s like having a digital expert in every barista’s ears.”
Designed for Fast-Paced Retail Environments
Employee Assist is a solution designed to work efficiently even in the most pressured retail environments. It not only helps to cut down the time spent in onboarding new staff but also limits the usage of printed materials or supervisor involvement to a minimum.
Besides that, it serves as a training instrument at work that allows learning and adaptation of employees in real time without interfering with the work processes.
The platform by simplifying the way of getting to the information not only boosts the work efficiency but also helps to provide the customer even during the busiest times in a consistent way.
Elevating Customer Experience Through AI
“Peet’s Coffee is an iconic brand, known for its commitment to craft and quality. We’re proud to partner with them to showcase how voice AI can not only optimize operational efficiency but also create a more supported and seamless environment for employees,” said James Hom, Chief Product Officer and Co-Founder of SoundHound AI. “When you empower a team with instant, hands-free knowledge, it directly translates into a better experience for every customer who walks through the door.”
