LabelVie Group continues to advance its digital modernization journey through an expanded collaboration with SymphonyAI, a global leader in Vertical AI product platforms. This next phase of the partnership marks a strategic step forward in enabling connected intelligence, predictive decision-making, and operational excellence across LabelVie’s network of more than 270 stores in Morocco and the Ivory Coast.
LabelVie is one of North Africa’s largest and fastest-growing grocery retailers and wholesalers. It is increasing its use of SymphonyAI’s end-to-end retail solutions. This move aims to improve visibility, accuracy, and coordination across its growing operations. The ongoing partnership shows that both companies are committed to improving supply chain performance and increasing operational agility. It also supports LabelVie’s expansion into new markets and retail formats.
“SymphonyAI has been a trusted technology partner for more than two decades,” said Naoual Benamar, General Manager, LabelVie. “Their deep retail expertise and proven AI platform continue to power our digital transformation across geographies and formats, enabling greater speed, transparency, and customer value.”
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“LabelVie is a model for how retail leaders can scale AI responsibly for measurable business impact,” said Manish Choudhary, President, SymphonyAI Retail CPG. “Together, we’re showing how connected, Vertical AI solutions can turn data into real-world outcomes — from optimized replenishment to smarter store operations — in record time.”
Driving measurable value through Vertical AI
SymphonyAI’s Vertical AI Economic Impact Report highlights how grocery and consumer goods companies using domain-specific AI achieve an average 3.5% increase in sales and a 20% improvement in inventory turns. LabelVie represents this momentum, leveraging SymphonyAI’s platform to enhance process governance, strengthen operational transparency, and empower faster decision-making across its retail operations.
Enabling modern retail through connected intelligence
LabelVie’s deployment of SymphonyAI’s connected supply chain and store operations suite includes:
- Comprehensive data and master data management for unified visibility across all retail banners
- Real-time store execution tools and mobile collaboration to boost workforce efficiency and elevate customer service
- A flexible architecture that supports current on-premise environments while enabling future technology evolution
SymphonyAI’s Gold solution suite helps LabelVie. It smooths workflows, improves data consistency, and builds a strong base for digital transformation.
A Shared Vision for the Future of Retail
LabelVie and SymphonyAI show how Vertical AI boosts resilience, agility, and growth for retailers in today’s fast-changing world. SymphonyAI helps retail, CPG, and grocery brands transform faster. Their solutions boost profits and deliver clear ROI throughout the value chain.
LabelVie wants to boost its leadership in North African grocery retail with this new partnership. They will use AI insights, smart operations, and a future-ready digital ecosystem.



