Airlines Reporting Corp is excited to share some great news. Ethiopian Airlines, Africa’s largest and fastest-growing airline, has begun to process New Distribution Capability (NDC) transactions using ARC Direct Connect.
Ethiopian Airlines is the first to use ARC’s new Transaction API with ARC Direct Connect. This means they can now enjoy more flexibility and real-time sharing of NDC data. This will help them offer faster and more dynamic options to travelers around the world.
This collaboration is fantastic for travel agencies and buyers. Ethiopian Airlines now offers better airline content and a more personalized booking experience. This partnership boosts transparency and reduces operational risks. It leverages ARC’s reliable settlement system for accuracy and smooth operations.
Ethiopian Airlines Group chief commercial officer, Mr. Lemma Yadecha, remarked about the partnership, saying, “We are delighted to partner with ARC to advance our NDC strategy through ARC Direct Connect. This collaboration marks another milestone in our digital transformation journey, enabling us to deliver more personalized offers and seamless booking experiences to our travel partners and customers. By embracing innovative distribution technologies, we continue to strengthen our global presence and commitment to customer-centric innovation.”
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“ARC’s partnership with Ethiopian Airlines marks an important milestone for ARC Direct Connect,” said Paige Blunt, senior manager of Direct Connect and ONE Order at ARC. “By transmitting NDC transactions through the Transaction API, Ethiopian will benefit from timely insights while supporting the modern traveler.”
ARC is dedicated to advancing technology in global airline distribution. This helps airlines enhance the customer journey. ARC Direct Connect helps airlines, travel buyers, and agencies create distribution strategies that fit their business goals. This leads to better clarity, efficiency, and control in every channel.