Gifthealth announced its acquisition of Occam Health Services creating the first-of-its-kind digital pharmacy platform and patient access hub solution fundamentally shifting how biopharma companies accelerate access and value for patients.
Gifthealth is the nation’s largest direct-to-patient partner for manufacturers and a pioneer in digital-first brand experiences. Integrating with Occam’s high-touch, personalized model positions the combined company to cut through today’s fragmented, friction-filled patient journey.
The combined organization powers these outcomes with a single partner platform bringing life-science breakthroughs straight to patients with automated prescription routing, direct and partner pharmacy dispensing, real-time pricing transparency, and multi-channel patient engagement.
The Gifthealth solution is customizable to brand-specific business rules and replaces a patchwork of hub vendors. It activates when a prescriber selects the digital pharmacy from any electronic health record dropdown and routes each script to the lowest patient cost in-network option – either a Gifthealth dispensing pharmacy or pharmacy partner.
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More than 175,000 prescribers across multiple specialties use the combined company platform to help their patients receive medicines faster and stay on therapy longer.
The new company will be led by a senior team, including Chip Parkinson, a healthcare innovation veteran with leadership roles in pharma, diagnostics, health plans, and Fortune 50 pharmacy benefit consulting.
“Gifthealth and Occam deliver a ready-now digital and human-touch solution built for manufacturers – one that works with established supply chain realities but can also challenge misaligned incentives that lead to high friction for patients,” said Parkinson, CEO of Gifthealth. “The combination arrives just as innovators confront a push for direct-to-patient pricing and consumers demanding dramatically improved patient journey and pharmacy experiences.”
SOURCE: PRNewswire