Rose Rocket, the industry’s most flexible AI-native platform that works with transportation companies of all sizes and modes, announced the launch of TMS.ai at the Manifest 2025 conference in Las Vegas. TMS.ai represents a monumental shift in transportation management systems, embedding artificial intelligence at the core of a business’s system-of-record. This shift allows AI to have the complete context of a business, solving AI’s biggest weakness while delivering unparalleled value to every operations team.
Rose Rocket: Pioneering the AI-Native Era
The transportation and logistics industry has seen great advancements, yet traditional TMS solutions have remained static, holding businesses back. Rose Rocket’s TMS.ai revolutionizes what a TMS can be, delivering unparalleled flexibility, connectivity, and intelligence.
“The TMS as we knew it is dead,” said Justin Sky, CEO at Rose Rocket. “The old-school TMS is clunky, inflexible and built on technology from the 90s. With TMS.ai, we’ve rebuilt our entire platform with a new architecture to take advantage of AI in a safe, fast and delightful way. It’s not just a better TMS; it’s a more human way of working.”
Also Read: Freight Technologies Drives Innovation, Reduces Cost, and Growth
Why AI-Native Matters in Logistics
In transportation and logistics, where manual tasks and disconnected information systems dominate, AI has the potential to transform operations—but only when implemented correctly. Unlike other solutions that add AI as an afterthought onto existing systems, TMS.ai is built AI-native. This means that from day one, TMS.ai learns and understands organizational context, capturing real information to combat AI’s biggest technological weakness—hallucinations, where AI generates incorrect or misleading outputs due to a lack of context or incomplete data. By grounding its intelligence in accurate, actionable information, TMS.ai ensures reliable decision-making, enabling transportation businesses to unlock AI’s value without needing costly custom integrations or disconnected point solutions.
TMS.ai: An Evolution in Intelligence
TMS.ai builds upon the strengths of Rose Rocket’s foundational platform, embedding AI capabilities directly into every workflow. By prioritizing AI as a core element, rather than an afterthought, TMS.ai delivers tools that are not only more intelligent but also tailored to the unique complexities of the transportation industry.
“With TMS.ai, companies can finally see real, measurable results,” said Justin Sky, CEO of Rose Rocket. “From DataBot eliminating manual data entry altogether to Rosie instantly matching loads to carriers, one thing is clear – AI in transportation is here, and it will completely change how every team member works, for the better.”
The Future of Transportation Management: Built by Rose Rocket
By embedding AI at the platform level, Rose Rocket helps transportation companies break free from outdated, rigid systems and enter a new era of seamless, intelligent operations. TMS.ai transforms workflows, turning manual, error-prone tasks into automated processes, and offers instant, data-driven insights to help businesses thrive in a market that is ever-changing.
The result? A future where logistics teams are empowered to make better decisions, achieve greater efficiencies, and operate as connected teams. With TMS.ai, Rose Rocket is redefining what’s possible in transportation management—setting a new standard for the industry.
SOURCE: BusinessWire